1.1 This Privacy Policy explains how WisewellWater LLC ("Wisewell," "we," "us," or "our") collects, uses, stores, shares, and protects personal information.

1.2 This policy applies to all interactions with:

• Our website: www.wisewell.com (the "Website")
• Mobile applications (the "Apps")
• Connected devices and IoT products (the "Devices")
• Customer support, marketing, and other services (collectively, the "Services")

1.3 By using our Services, you acknowledge and agree to the practices described in this Privacy Policy.

Personal information: Any information that identifies or can reasonably be linked to an individual.

Processing: Any operation performed on personal data (collection, storage, use, sharing, etc.).

Service providers: Third parties that process data on our behalf.

Third parties: Entities that are not service providers and may use data independently.

3.1 Information you provide directly

When you interact with us, we collect:

• Full name
• Email address
• Phone number
• Billing and shipping addresses
• Account login credentials
• Payment details (processed securely via third parties)
• Customer service communications
• Survey responses, reviews, or feedback

3.2 Transaction and subscription data

• Products purchased
• Subscription plans and billing cycles
• Payment status and history
• Installation scheduling details
• Customer lifecycle status (active, paused, canceled)

3.3 Device, technical, and usage data

Automatically collected data may include:

• IP address
• Device type, operating system, browser
• Unique device identifiers
• Pages viewed, clicks, session duration
• Referring URLs
• App interaction events

3.4 IoT and product usage data

For connected products, we may collect:

• Water consumption metrics
• Filter status and usage
• Device performance and diagnostics
• Temperature or environmental readings
• App-device interaction logs

This data is used to improve product performance, user insights, and service delivery.

3.5 Cookies and tracking technologies

We use cookies, pixels (e.g., Meta Pixel), mobile SDKs, and session and persistent identifiers. These enable authentication, analytics, personalization, and advertising attribution.

We process your data for the following purposes:

4.1 Service delivery — processing orders and subscriptions, delivering and installing products, and providing customer support.

4.2 Operations and improvement — improving product design and performance, optimizing user experience, and analyzing usage trends.

4.3 Communications — order confirmations and updates, service notifications, and marketing communications (with opt-out options).

4.4 Personalization and advertising — delivering relevant ads, measuring campaign effectiveness, and building audience segments.

4.5 Security and compliance — detecting fraud and abuse, enforcing terms and policies, and complying with legal obligations.

Where applicable, we rely on:

• Contractual necessity (to deliver services)
• Legitimate interests (business operations, analytics)
• Consent (marketing, cookies where required)
• Legal obligations

6.1 Service providers

We share data with trusted providers, including:

• E-commerce platforms (e.g., Shopify)
• Payment processors (e.g., Stripe)
• Logistics and installation partners
• Customer support tools
• Cloud hosting providers
• Analytics platforms (e.g., Google Analytics)

6.2 Advertising and marketing partners

We may share identifiers and behavioral data with Meta (Facebook/Instagram), Google Ads, and other ad networks. This may qualify as "sharing" under California law.

6.3 Business transfers

In the case of a merger, acquisition, or sale, data may be transferred as part of that transaction.

6.4 Legal requirements

We may disclose data to comply with laws or legal requests, to protect rights and safety, or to investigate fraud or violations.

7.1 We use cookies for essential functionality, performance analytics, and marketing and retargeting.

7.2 You can control cookies via browser settings or cookie banner preferences.

7.3 Disabling cookies may affect some functionality.

We retain data only as long as necessary for service delivery, legal compliance, and business operations. Retention periods vary by data type:

• Account data: retained while active, plus a reasonable period after
• Transaction data: retained for accounting and legal purposes
• Marketing data: retained until opt-out

We implement safeguards including encryption (in transit and at rest where applicable), access controls, secure cloud infrastructure, and monitoring for unauthorized access. No system is completely secure, and no method of transmission over the internet is 100% safe.

10.1 General rights

You may request access to your data, correction of inaccurate data, deletion of your data, restriction of processing, and data portability.

10.2 Marketing opt-out

You may unsubscribe from emails or opt out of targeted ads at any time.

If you are a California resident, you have the right to:

• Know what personal information we collect and how it's used
• Request deletion of personal information
• Opt out of the "sale" or "sharing" of data
• Limit use of sensitive personal information
• Non-discrimination for exercising your rights

To opt out of the sale or sharing of your data, contact us or use the available tools on our website.

Your data may be processed in the United States or other countries where our service providers operate. We ensure reasonable safeguards are in place for any such transfers.

Our Services are not intended for individuals under 18. We do not knowingly collect data from minors.

We are not responsible for the privacy practices of third-party websites or external services. We encourage you to review their policies independently.

We may use automated systems for fraud detection and marketing optimization. These do not produce legally significant effects without human oversight.

We may update this Privacy Policy periodically. Updates will be posted with a revised "Last Updated" date.

For privacy-related requests:

Email: support@wisewell.com

Website: www.wisewell.com